Affiliate marketing is a performance-based strategy where affiliates earn commissions by promoting products or services from merchants through various channels. It encompasses different types, including:
Unattached Affiliate Marketing: Affiliates promote products with no personal connection, using general tactics like paid ads.
Related Affiliate Marketing: Affiliates endorse products related to their niche without personal use, often enhancing promotions with relevant content.
Involved Affiliate Marketing: Affiliates have personal experience with the product, leading to more authentic and high-conversion promotions.
The major categories of affiliate programs include:
Pay-per-Sale (PPS): Commissions earned on completed sales.
Pay-per-Click (PPC): Commissions based on clicks, regardless of sales.
Pay-per-Lead (PPL): Commissions earned when leads are generated.
Reciprocal Affiliate Programs: Mutual promotion between affiliates and merchants.
Two-tier Affiliate Programs: Commissions from direct sales and from affiliates referred.
Common affiliate niches are health and wellness, travel, finance, fashion and beauty, technology, home and garden, and online education.
Overall, affiliate marketing offers diverse opportunities for marketers and businesses, enabling them to select approaches that maximize their earning potential.
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