If you are reading this article, probably you are a seasoned network builder or someone new in multi-level marketing (MLM) and looking for ideas to create awareness for your business online.
In this article, I will share with you how I use social media tools to create awareness and interest for the product in my business.
As an added advantage, the process also helps my business associate generate leads for her network marketing business.
The tool that I use to grow my MLM business is Facebook Live streaming.
Unforeseen life challenges
On the first weekend of September 2020, I went to my ex-colleague’s wife’s house with the intention of doing a Facebook Live interview with her.
Her name is Sandy C and she has just recently signed up as one of my business associate.
She got into network marketing after seeing my success in the business on Facebook and she also wanted to build an additional income source for herself and her family.
Here’s her story.
Sandy C works in a travel baggage manufacturing company in Kuala Lumpur.
Six month after the first Movement Control Order (MCO) in Malaysia back in March 2020, Sandy’s boss sent out a company wide memo.
The company is in financial trouble and may not be able to meet payroll.
Due to the nationwide lockdown, the travel industry is on standstill.
Since the company makes travel baggage, sales have dropped sharply and the company is not able to sustain itself anymore.
Sandy and all her colleagues were given 2 options.
They can either resign or take a half month compulsory no pay leave and stay employed with the company.
Fearing not able to find another job if she were to resign, Sandy took the second option.
She works only 2 weeks in a month and effectively her income was cut by half.
Because Sandy has a young daughter at home, she was looking for a back up plan for herself and her family.
That was why Sandy reached out to me.
Facebook Live beginner
Sandy joined my network marketing team a few months ago.
When she signed up, she actually bought a few of the company’s product for herself and her daughter.
A couple of weeks ago, I met up with Sandy at her house. She mentioned that she and her daughter have had good experience using the product.
It seems her daughter bout of cough has lessen after she started taking the supplement product.
These are excellent testimonials and I wanted to immediately do a Facebook Live interview with her.
However, Sandy declined saying she is camera shy and she wouldn’t know what to say.
I encouraged her to try and yet she still decline.
I met up with Sandy again recently and I told her I want to do a Facebook Live interview with her.
This time, she agreed.
The reason I wanted to do a Facebook Live interview with Sandy was to help her start to grow her MLM business.
She needs to start telling her friends and family members that she has started a home based business and the best way to do so is via social media which is Facebook.
If you are building a network marketing business, know that Facebook is a very powerful tool you can use to create awareness and also to generate leads.
The best way to make use of Facebook for your business is via Facebook Live.
Knowing how to do Facebook Live is now an essential skill you will need to build a direct selling business.
The question is, where can you learn how to do Facebook Live interview?
The only way to acquire the interview skill on Facebook is to Just Do It!
That was exactly what I wanted to do for Sandy when I met up with her at her home.
I wanted her to come out from her comfort zone and start doing Facebook Live.
During the short interview, Sandy shared her personal experience using the product.
I also asked her about her daughter’s experience and she shared her story sincerely.
For the 1st Facebook Live interview, Sandy did very well.
I am very proud of her.
She has now taken the very first step to overcome her fear.
Hopefully, she’ll grow more confidence and believe in herself that she can build a successful MLM business.
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