Articles by Yit Lone

A well-structured marketing plan is an essential roadmap for guiding a company’s marketing efforts and ensuring that resources are effectively utilized to achieve business objectives. […]

“Leaders Drive Success” encapsulates the pivotal role that effective leadership plays in the achievement of organizational goals and overall success. Here are some key ways […]

Business-level strategy focuses on how an individual business unit competes within its industry or market. The primary goal is to achieve a competitive advantage that […]

Corporate-level strategy focuses on the overall scope and direction of an organization and how value is added to the different business units under its umbrella. […]

Proactive risk management in the insurance industry involves using advanced technologies and data analytics to identify, assess, and mitigate risks before they result in claims. […]

Demand Side Platforms (DSPs) have become increasingly pivotal in digital advertising due to their ability to streamline and optimize the process of purchasing ad space […]

Access to multiple demand sources is a key benefit provided by Supply Side Platforms (SSPs) to publishers. This access is crucial for maximizing revenue and […]

Integrating with ad exchanges and networks offers several key benefits for publishers, enabling them to maximize revenue, improve ad targeting, and gain valuable insights into […]

Integration with various demand sources indeed offers comprehensive reporting capabilities, which are crucial for publishers to understand and optimize their ad inventory performance. Here’s how […]

Ensuring high ad quality and engagement is crucial for publishers, as it directly impacts user experience, revenue potential, and long-term relationships with advertisers. Here’s a […]